COLOR

What is color? Color is something personal.

Color is light. ther are objective color principles ('colorimetry' is the science of color) but color is based on light's individual perception, which is then subject to one's own interpretation.
Perception and interpretation are based on many factors and all these factors vary, even if slightly, from person to person: surrounding environment and external influences; body features of eyes and brain; social and cultural formation.

While on a bigger scale the significance of a color can vastly change across different cultures, history and geographical locations, the interpretation of that color ultimately depends on the single person, because all the factors have to be combined, along with the specific reception of light, to the person's preferences, wishes, emotions, activities, and mood.
The result is a unique combination that will never repeat. It changes from moment to moment. It can be very similar, but never the same again.

Since perception and interpretation are subjective and unique, everyone will experience color in a personal way.

The color white, for example, is generally identified in North American Natives' symbolism with winter and death, while it represents purity, or a wedding, in the Western countries.
To me, it might convey lack of focus, but also tranquility.

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READ THE FULL ARTICLE HERE, ON SONDERERS TRAVEL MAGAZINE, AND LET ME KNOW WHAT YOU THINK!